QR codes bridge the physical and digital worlds. Learn how to create, customize, and effectively use QR codes for your business.
QR codes had a rocky start. For years they were a technology in search of a use case. Then the pandemic happened, contactless everything became the norm, and QR codes went from "that thing nobody scans" to a standard part of daily life.
In 2026, QR codes are everywhere: restaurant menus, business cards, product packaging, event tickets, marketing materials, and payment systems. If you run a business and you are not using QR codes, you are missing a simple, free way to connect physical and digital experiences.
A QR (Quick Response) code is a two-dimensional barcode that encodes data — typically a URL, but it can also be plain text, contact information, Wi-Fi credentials, or other data. When someone points their phone camera at a QR code, the phone decodes the pattern and takes action — usually opening a URL in the browser.